An experience by GC

The
Friendshop

A one-day facilitated experience to cultivate the quality of relationship within existing groups of friends, teammates and close networks.

What is The Friendshop?
What people say
"You'll be amazed with how much you can learn about others and grow internally." "The organisation and professionalism created a safe and welcoming environment to share with my friends and feel heard." "The Friendshop was a new experience that allowed me to better understand the friends I was with and help me appreciate their difference and what drives them." "Free-flowing and fun environment with good friends, where we can be ourselves and learn new things." "Valuable experience that makes you take an introspective look at oneself and the quality of your relationships with your friends." "The environment allowed everyone to relax and drop their guard as well as feel more comfortable and open to sharing." "Being in an environment where you know it's no one but your friends — so open and vibrant — it makes it easy to feel at ease and safe in the surroundings." "The environment relaxes people, and allowed me to separate from work and life in Perth." "You'll be amazed with how much you can learn about others and grow internally." "The organisation and professionalism created a safe and welcoming environment to share with my friends and feel heard." "The Friendshop was a new experience that allowed me to better understand the friends I was with and help me appreciate their difference and what drives them." "Free-flowing and fun environment with good friends, where we can be ourselves and learn new things." "Valuable experience that makes you take an introspective look at oneself and the quality of your relationships with your friends." "The environment allowed everyone to relax and drop their guard as well as feel more comfortable and open to sharing." "Being in an environment where you know it's no one but your friends — so open and vibrant — it makes it easy to feel at ease and safe in the surroundings." "The environment relaxes people, and allowed me to separate from work and life in Perth."
The wider context

The quality of our relationships shapes the quality of our lives.

We intentionally invest in many areas of life. The Friendshop exists to bring that same intention to the relationships that matter most.

The Case

The Friendshop was created to cultivate the quality of relationship within existing groups of friends, teammates and close networks.

We invest in our health, our careers and our performance because we believe they matter. Yet the relationships that influence each of those areas are often left to evolve within the pace of everyday life.

The Friendshop creates a dedicated environment for conversation, reflection and shared experience — revealing the quality already present, and creating the conditions for it to continue deepening.

49%
Of Australian young adults aged 18–24 experience emotional loneliness — a social network with no quality to the relationships within it
1 in 3
Australian adults report feeling lonely on a regular basis — WHO, 2024
15 yrs
Loneliness reduces life expectancy equivalent to smoking 15 cigarettes per day — Harvard Study of Adult Development
85 yrs
Harvard's longest ongoing study concludes: the quality of your close relationships is the single greatest predictor of a long, healthy, and happy life. Not wealth. Not achievement. Relationships.

Drag to explore

Relationships Australia 2024 · Harvard Study · WHO · ABS

The Evidence

The Harvard Study of Adult Development

For more than 85 years, researchers have followed the lives of hundreds of people through one of the longest studies ever conducted on human wellbeing.

"The quality of our close relationships is one of the strongest predictors of a long, healthy and fulfilling life."

This understanding reinforces why The Friendshop exists.

Why this, why now

Relationship is a
worthy commitment.

Olympians cultivate team culture. Businesses cultivate leadership and collaboration. We intentionally cultivate the environments that influence performance because we believe they matter.

Yet the relationships that influence the rest of our lives rarely receive that same focus.

The Friendshop brings intention and attention to the quality of our relationships.

It isn't about fixing people or repairing friendships. It's about revealing the quality already present, and allowing it to deepen.

Southwest WA — December 2025.

Aerial view of the vineyard — Southwest WA
The group on the steps of the cellar door
Participant in conversation — warm interior light
Tom facilitating inside the cellar door
Participant reflected in glass, forest beyond
Group relaxing on the lawn between sessions
Two participants seen through the cellar door window
Connection — two participants in conversation
Moment of connection at the end of the day
Group settled in the warm interior of the cellar door
Participant in the forest setting
Intimate moment — cellar door interior
The cellar door venue — deck and forest setting

Cultivate the quality
of your
relationships.

The Friendshop is a private experience for groups of friends, teammates and close networks.

Co-facilitated by Tom Wickham and Jake Harvie. Based in Perth and the Southwest of WA, with interstate dates available by enquiry.

Private group experience · Up to 12 participants

The Friendshop

Held for you
  • Full-day facilitated retreat, led by Tom, Jake, or both
  • For groups of up to 12
  • Full catering and a guided wine tasting
  • Transport provided
  • A follow-up integration call
Location
  • Hosted at a cellar door in the Southwest
  • Perth CBD available on request
Check availability

Tell us a little about
your group.

We'll confirm availability and be in touch.

Friends, teammates or a close network — and roughly how many people.